Posts in 有記名茶
揀梗機

揀梗機的作用在初步挑揀茶葉與茶梗,首先會用先用切茶機將茶葉與茶梗(骨肉)分離,才放入揀梗機讓葉和梗可以分開,茶梗會順著溝槽往下走,茶葉的部分則會從孔洞掉到下一層,達到初步揀梗的目的。由於是用機器跑過,所以還是會有些為的枝殘留,所以後續還是需要透過人工的方式,再做一次揀梗,提升茶葉的品質。

新年快樂

新年快樂,祝福各位在新的一年身體健康,萬事如意,升官發財!2/3再來喝杯茶~

Happy Chinese New Year. Wish you all the best! See you on Feb 3.

貼心提醒:過年如果吃太油膩,飯後多喝茶吧,尤其是中度烘焙的奇種烏龍或是重度烘焙的鐵觀音都很適合,喝完的茶渣,也可以拿去清理油膩的碗盤,一舉兩得!

Ewkee

Ew Kee,來自於早期的品牌名稱「王有記茶行」,但這中間的關聯性到底在哪?讓我們看下去。

早期有記名茶以外銷為主,因為外銷時需要有英文品牌名稱(不然外國人哪看得懂?這是國際化的一種表徵),有記名茶第三代-王澄清先生,來自於福建安溪,說著是閩南話,所以當初請人翻譯的時候,以口說的方式,請人音譯「王有記茶行」,音譯先生就直譯出: Ong Ew Kee Tea Hong ,而有記也用 Ong Ew Kee Tea Hong,走跳國際江湖超過一甲子的時間,在當時,佔了泰國茶葉市場一半以上,至今都還有一小間店面在曼谷的中國城裡。目前台北大稻埕有記名茶股份有限公司的英文名稱為 Taipei Wangtea Enterprise Co., Ltd.,一家可以代表台北歷史與文化的百年老店。

在規劃新的包裝設計時,決定要讓Ewkee 重現江湖,再度擦亮金字招牌,也期許當有記在台灣的腳步站穩之後,能再次重返國際的市場。近幾年,國、內外的茶葉市場又再度蓬勃發展起來,以整個國際市場來看,紅茶還是屬於最大宗的品項,單就台灣而言,還是習慣飲用烏龍茶(半發酵茶)為主,烏龍茶不僅僅是台灣的特色,也同時還有很大的發展空間,拜珍珠奶茶、罐裝茶飲料的興盛,讓台灣茶的名聲享譽國際,雖然有記目前沒有再供應國際的茶批發市場,但在零售方面,也是有所收穫。

除了早期的招牌之外,也融入早期外銷時所用的嘜頭的概念,何謂嘜頭?嘜頭類似mark,像模板一樣。一開始在外銷時,茶葉是用紙包裝起來(四兩包並無防潮之功用),裝茶的箱子內層是用木頭釘起來的,外層再用篾片編織成防護罩(竹子編織而成),目的是為了防潮,能吸收船運時海上的濕氣與水氣,進而保持茶葉的乾燥,而竹編的箱子並不像是紙箱可以做印刷,所以我們會請人打好嘜頭,放到箱子上,一個一個刷上去,一邊刷有記,一邊刷對方的店號(像是To and From),旁邊再刷上品名、重量等資訊,在製作嘜頭時,為了保持字的完整性,會有「斷點」出現,沒有這些的斷點,就變成鏤空的字體不易辨識,造就了其特殊性與歷史意義。

 

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[公告]農曆春節休息時間

2017年農曆休假期間於2017/1/27-2017/2/2,將暫停網路出貨,重慶北路門市與茶廠也將休息,如有茶葉需求的朋友可以到新光三越、誠品專櫃濟南路門市購買。

We close from Jan 1 2017 to Feb 2 2017 during the Chinese New Year. The online shopping shipment will restart on Feb 3. During the period, The Wang Refinery Factory will close so if you need to buy some tea, you can go to our stores in the department stores or Jinan store.

[歷史]茶葉外交

最近在經濟日報上讀到一篇報導,關於航空產業的,提到因為交易採購金額非常大,所以這樣的國際大型採購案和國與國之間的外交會有相關聯性,有時候不單單只是表面上的需求,還有政治的意涵在裡面。

記得老一輩提過當年台茶在外銷的時候,佔出口總值一半以上,相當於現在的科技產業;而茶商的地位,等同於報導中航空業現在的地位,「喬」事情會透過茶商貿易的關係,去搓合一些「檯面下」的事情,也有因為沒有邦交國的關係,所以透過民間的管道,讓「不能說的秘密」可以順利的進行。

茶葉經過一段蕭條的時間,最近十幾年又重回到整國際市場上的主流,現在時常有外交部、交通部觀光局會帶外賓來參訪有記名茶,我們會用英文導覽解說,讓外國人可以對台灣茶的歷史、文化、製作、分類上有更近一步的了解,茶不單單只是品而已,也是人與人交流的一個溝通媒介,有時候重點放在過程多過於結果,透過這樣的交流,傳達彼此更深沈的意念與想法,這也算是茶葉外交的一種吧!

Read an article on a news paper, 經濟日報, which was talking about aviation industry, saying that the numbers in the deal were enormous so sometimes the international purchasing is not only trading purpose but also diplomatic concerns.

The older generation has talked about how good the Taiwan tea industry was back then, which was more than 50% of exportation value, equal to the technology industry now. The value of tea business men was like the aviation industry now. Can you even imagine that? The government would try to "make things right" through the tea business men because "the things" should be under table and sometimes often because Taiwan did not have the relationship with those countries. It was easier for the governments to cooperate with each other through NGO. 

There was a down time for the tea business in Taiwan but we can proudly saying that tea is back on track now recently. The Ministry of Foreign Affairs and the Tourism Bureau of Taiwan would bring some guests to Taipei WangTea (有記名茶), and we are always introducing the tea history, culture, process, and categorizing to them so that those guests could know more about us. Tea is not just for drinking but also a way to communicate with each others. Moreover, sometimes the communication while brewing tea is more important than the cup of tea we drink. It is kind of "Tea diplomacy."

2016/12/14 經濟日報 

2016/12/14 經濟日報 

Weekend Out 7 節目拍攝

交通部觀光局要在中東推廣台灣的觀光旅遊,找來杜拜的拍攝團隊製作旅遊節目,與知名行腳節目Weekend Out 合作行銷台灣,當中走訪許多景點,有記名茶為其中之一必來景點(謎之音:中東來台灣一個weekend 夠嗎?),快來玩吧!

Tourism Bureau found a Dubai team and cooperate with Weekend Out show shooting a film in order to promo Taiwan's tourism. Wangtea 有記名茶 is one of the hotspots in Taipei. (OS: Is it long enough for middle east people coming to Taiwan for only a weekend?) Come see us and also the charcoal roasting room.

炭焙茶職人

經過兩個多禮拜的照料,這次的炭焙算是圓滿告一段落,也烘了許多好茶,儘管在翻焙的時候,上百度的溫度燒的手紅通通的,也樂在其中,感謝這段時間大家的參與,希望大家除了對傳統炭焙製茶工藝有深入的認識,也對茶葉的初製與精製(尤其是精製)有更近一步的了解,請密切追蹤我們的官網FacebookTwitterInstagramline@,有任何問題也歡迎來詢問我們~

The charcoal roasting event has come to the end after two weeks of hard working. We proudly say that we really made some good tea and we were really enjoy in it though more than 200 degree celsius of heat tanning our skins. For those who attended, we hope that you learn some knowledges about not only charcoal roasting but also the raw and refinery process, especially refinery one. Please follow us on our official website, Facebook, Twitter, Instagram, and line@. Feel free to give us a call to pop up any questions or make a next reservation.  

購物車改版 Brand new shopping website

[公告] 在歷經數個月的時間之後,線上商店終於大改版,整個介面的設計,支援RWD、SSL,消費者可以更放心地消費,也可以更方便的用手機瀏覽頁面,如果有遇到操作上的問題,再麻煩跟我們反應,請大家多加使用。

https://shop.wangtea.com.tw 

最近將官網與購物車都一起更新,目的是讓大家可以更方便瀏覽,同時也讓大家了解有記名茶一直在持續更新、與時並進,有時候必須要犧牲原本的網站排名,打掉重練,希望可以因為大家的幫忙,讓網站的排名可以再提升~

https://wangtea.com.tw

 

[ANNOUNCEMENT] Few months of hard work and waiting, the online store has been redesigned completely, including the user interface design, supporting RWD, and SSL, so that the consumers can shop safely, and can also be more convenient to browse the page on the mobile. If you have encountered any operational issues, please contact us. Feel free to click the link below.

https://shop.wangtea.com.tw

For foreign customer, you can translate the page by google translator (sorry that it doesnt support multilanguage) on the upper right. You also can read the instructions by the link below.

https://wangtea.com.tw/blog/foreign-customer-order-instruction

Never stop improving ourselves.